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My experience with the self-monitoring is that corners are cut, or ignored all together. You need to have compliance checked by an outside source or it will simply fall by the wayside.
For outside sources to ensure compliance, I would do a few things; Provide a customer survey either prominently on the website or via pop-up to ask users their opinion, I would ask their permission to send them a survey (dependent on disability), I would randomly check the site myself to ensure compliance. I think that there are plenty of people willing to voice their opinion. I might also work with colleges/universities to ask students with and without disabilities to report on the site (when worked out with professors they might get some sort of school credit)
Thank you for your comment, webrunner949. DOT is seeking comments on what methods should be used to monitor compliance. Do you have any suggestions for methods that should be used by outside sources to ensure that sites are compliant? Should DOT itself check for compliance?