Tire Efficiency Consumer Information BETA

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Producing Smarter Tire Buyers and Users?

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Producing Smarter Tire Buyers and Users?
Moderator, Nov 15, 2009, 10:20 AM

The new tire label is only part of the “national tire maintenance consumer education program” the Energy Independence and Security Act of 2007 (EISA) requires NHTSA to establish. NHTSA already has a lot of information about tire size, tread, balance and alignment, rotation, and repair on its safercar.gov website. The site has guides to checking tire inflation (including a video) and tire maintenance. NHTSA also publishes a tire safety pamphlet in paper and online, and runs public service announcements (including one about tire pressure in hot weather that has become a cult classic.)

NHTSA has several ideas about how to promote consumer awareness of the new tire ratings. These include: a new section of safercar.gov that would consolidate all consumer tire information resources in a single location; creating a “fuel savings calculator” to show the yearly fuel savings associated with different tires; and building relationships with local universities and high schools to reach out to the student driving population.
The ultimate goal seems to be to change consumer behavior, so that people will research and learn about tires before ever stepping in a retailer.  Is this idea of getting consumers to thinking ahead a realistic goal? Do you plan ahead for tire purchases or do you typically learn of the need for new tires and buy them that day?
What else could NHTSA be doing to create more informed tire consumers?

HAVE YOUR SAY by replying in the comment box below, or DIG IN to the what and how of NHTSA’s plans for a “national tire maintenance consumer education program.”